What is Minimum Advertised Price (MAP)?

When a product has a MAP, or Minimum Advertised Price, it means that said product cannot be marketed or sold below that defined minimum price. The MAP is defined and reinforced by the manufacturer.

There are several reasons for manufacturers to enforce a MAP policy on their products. Reasons include: encouraging fairness amongst resellers, preventing underpricing from taking place, and allowing small businesses to succeed.

TDot Performance respects the manufacturers’ wishes and implements MAP policies on several products on the website. Customers can rest assured that they will receive the lowest prices on the internet for most of our MAP products. TDot Performance takes pride in the seamless customer experience we provide and guarantees knowledgeable customer agents and a hassle-free process to boot. Look nowhere else but TDot Performance, Canada’s number one aftermarket store.